Bollinger & Kreuter, Citation2012 Eddens et al., Citation2009 Gunaratnam & Oliviere, Citation2009). Narrative health message strategies have been explored increasingly as ways to improve health (e.g. These data initially point to the conclusion that attention for narrative material depends on the valence of emotion expressed in the message, which has both theoretical and practical implications. Surprisingly, non-narrative messages showed the opposite pattern of results, where unpleasant messages showed the greatest attention and emotional response while non-narrative messages with mixed emotional content showed the least. Findings indicate that narrative messages with both pleasant and unpleasant emotional content showed the greatest attention and negative emotional response, while unpleasant narratives showed the least.
This study examined the impact of African American breast cancer survivors’ personal stories of dealing with the disease and the emotional tones of their stories on how African American women who watched these stories paid attention and emotionally responded to them. Many researchers consider narrative messages to be the most effective at conveying important information and at persuading audiences. Personal stories, or narratives, are often used in health media messages in order to encourage attention and emotional responses to these messages.
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